{"id":1437,"date":"2020-08-07T10:53:36","date_gmt":"2020-08-07T08:53:36","guid":{"rendered":"https:\/\/www.anticabarbieriacolla.com\/?page_id=1437"},"modified":"2026-08-25T15:36:14","modified_gmt":"2026-08-25T13:36:14","slug":"the-method","status":"publish","type":"page","link":"https:\/\/www.anticabarbieriacolla.com\/en\/the-bottega\/the-method\/","title":{"rendered":"The Method"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:40px\">\n\n<div class=\"abc-bottega-head\"><header class=\"abc-shop-head\"><h1 class=\"abc-shop-head__title\">Our method<\/h1><div class=\"abc-shop-head__crumbs\"><nav class=\"woocommerce-breadcrumb abc-breadcrumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/www.anticabarbieriacolla.com\/\">Home<\/a> \/ <a href=\"https:\/\/www.anticabarbieriacolla.com\/la-bottega\/\">The \u201cBottega\u201d<\/a> \/ The method<\/nav><\/div><\/header><nav class=\"abc-bottega-tabs\" aria-label=\"The \u201cBottega\u201d\"><a class=\"abc-bottega-tabs__link\" href=\"https:\/\/www.anticabarbieriacolla.com\/la-bottega\/\">The \u201cBottega\u201d<\/a><a class=\"abc-bottega-tabs__link\" href=\"https:\/\/www.anticabarbieriacolla.com\/la-bottega\/la-nostra-storia\/\">Our story<\/a><a class=\"abc-bottega-tabs__link\" href=\"https:\/\/www.anticabarbieriacolla.com\/la-bottega\/il-metodo\/\" aria-current=\"page\">The Method<\/a><\/nav><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-bdb5bed0 wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px)\">\n\n<h2 class=\"wp-block-heading has-rosso-color has-text-color has-display-font-family\" style=\"font-size:clamp(1.75rem, 1.1rem + 2.4vw, 2.375rem);font-weight:300;line-height:1.21\">The Antica Barbieria Colla Method: hair and beard care, where tradition meets modernity<\/h2>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">The <strong>Antica Barbieria Colla Method<\/strong> is the result of more than a century of experience in <strong>hair, beard and personal care<\/strong>. It is a <strong>rigorous, measured approach<\/strong>, in which <strong>every gesture is considered with care<\/strong>.<\/p>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Each treatment is the result of <strong>time-honoured knowledge passed down through generations<\/strong>, where <strong>no room is left for improvisation<\/strong>.<\/p>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/themes\/abc2026\/assets\/img\/bottega\/p3-hero.jpg\" alt=\"Traditional shaving at the Bottega\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-a94071ab wp-block-group-is-layout-constrained\" style=\"padding-top:60px;padding-bottom:20px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px)\">\n\n<p class=\"has-large-font-size wp-block-paragraph\">At its heart lies a <strong>complete vision of men\u2019s grooming<\/strong>, understood as a <strong>ritual<\/strong> in which <strong>tradition<\/strong>, <strong>research<\/strong> and a <strong>culture of detail<\/strong> come together in an <strong>exclusive experience<\/strong>.<\/p>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">This heritage of knowledge was codified by <strong>Franco Bompieri<\/strong> in the volume <strong>\u201cAntica Barbieria Colla, ovvero la salute dei capelli\u201d<\/strong>, published by Feltrinelli in <strong>1982<\/strong> and still a point of reference for those seeking an <strong>authentic approach to the professional care of hair, beards and moustaches<\/strong>.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e11a0862 wp-block-group-is-layout-constrained\" style=\"padding-top:20px;padding-bottom:40px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px)\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-rosso-color has-text-color has-display-font-family\" style=\"font-size:clamp(1.75rem, 1.1rem + 2.4vw, 2.375rem);font-weight:300;line-height:1.21\">Our most iconic treatments<\/h2>\n\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center abc-bottega-cap is-layout-flex wp-container-core-columns-is-layout-946c1612 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9574ead3 wp-block-column-is-layout-flow\" style=\"padding-top:80px;padding-bottom:80px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px);flex-basis:50%\">\n\n<h2 class=\"wp-block-heading has-rosso-color has-text-color has-display-font-family\" style=\"font-size:clamp(1.75rem, 1.1rem + 2.4vw, 2.375rem);font-weight:300;line-height:1.21\">Singeing the ends of the hair with a candle<\/h2>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">A refined traditional technique designed to <strong>help seal the hair\u2019s keratin<\/strong> and <strong>restore strength<\/strong>, <strong>body<\/strong> and <strong>shine<\/strong>. It is performed after a scissor cut.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-cover is-light is-layout-flow wp-block-cover-is-layout-flow\" style=\"min-height:607px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/themes\/abc2026\/assets\/img\/bottega\/p3-bruciatura.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\"><\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center abc-bottega-cap is-layout-flex wp-container-core-columns-is-layout-946c1612 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-cover is-light is-layout-flow wp-block-cover-is-layout-flow\" style=\"min-height:607px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/themes\/abc2026\/assets\/img\/bottega\/p3-massaggio.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\"><\/div><\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9574ead3 wp-block-column-is-layout-flow\" style=\"padding-top:80px;padding-bottom:80px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px);flex-basis:50%\">\n\n<h2 class=\"wp-block-heading has-rosso-color has-text-color has-display-font-family\" style=\"font-size:clamp(1.75rem, 1.1rem + 2.4vw, 2.375rem);font-weight:300;line-height:1.21\">Massage with Capsicum &amp; Menthol Lotion<\/h2>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">An <strong>invigorating sensory treatment<\/strong> that, following a thorough scalp cleanse and shampoo, <strong>stimulates microcirculation<\/strong> and leaves an immediate sensation of <strong>vitality and wellbeing<\/strong>.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center abc-bottega-cap is-layout-flex wp-container-core-columns-is-layout-946c1612 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-9574ead3 wp-block-column-is-layout-flow\" style=\"padding-top:80px;padding-bottom:80px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px);flex-basis:50%\">\n\n<h2 class=\"wp-block-heading has-rosso-color has-text-color has-display-font-family\" style=\"font-size:clamp(1.75rem, 1.1rem + 2.4vw, 2.375rem);font-weight:300;line-height:1.21\">Traditional shaving<\/h2>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Traditional shaving<\/strong> is one of the <strong>most distinctive moments<\/strong> in the <strong>Antica Barbieria Colla<\/strong> experience.<\/p>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">It unfolds through a harmonious sequence of <strong>hot towels<\/strong>, <strong>lather prepared by hand<\/strong> and <strong>massages that prepare the skin<\/strong>, before and after shaving.<\/p>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">The result is a <strong>close<\/strong>, <strong>precise<\/strong> and <strong>gentle<\/strong> shave, capable of transforming an everyday act into a <strong>true ritual of men\u2019s wellbeing<\/strong>.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-cover is-light is-layout-flow wp-block-cover-is-layout-flow\" style=\"min-height:607px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/themes\/abc2026\/assets\/img\/bottega\/p3-rasatura.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\"><\/div><\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-bdb5bed0 wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px)\">\n\n<h2 class=\"wp-block-heading has-rosso-color has-text-color has-display-font-family\" style=\"font-size:clamp(1.75rem, 1.1rem + 2.4vw, 2.375rem);font-weight:300;line-height:1.21\">Today, the Method also lives on through the original Antica Barbieria Colla product line.<\/h2>\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">A line created to bring the same <strong>quality<\/strong> as our <strong>professional treatments<\/strong> into everyday life. Every <strong>formulation<\/strong> reflects the <strong>standards of the Bottega<\/strong> and allows you to <strong>experience our ritual of care at home too<\/strong>; an experience of <strong>discreet luxury<\/strong>, an authentic expression of <strong>Made in Italy<\/strong> and of <strong>the excellence signed by Antica Barbieria Colla<\/strong>.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"padding-top:80px;padding-bottom:80px;padding-left:clamp(24px, 5vw, 72px);padding-right:clamp(24px, 5vw, 72px);min-height:680px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/themes\/abc2026\/assets\/img\/bottega\/trattamenti-band.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-nero-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-display-font-family has-display-font-size\" style=\"color:#ffffff;font-weight:300;line-height:1.16\">Discover the treatments<\/h2>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-vertical is-layout-flex wp-container-core-buttons-is-layout-3e6aca8c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\">\n\n<div class=\"wp-block-button btn--light\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/treatments\/hair\/\">Hair<\/a><\/div>\n\n\n<div class=\"wp-block-button btn--light\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/treatments\/beard\/\">Beard<\/a><\/div>\n\n\n<div class=\"wp-block-button btn--light\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/treatments\/shaving\/\">Shaving<\/a><\/div>\n\n\n<div class=\"wp-block-button btn--light\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/treatments\/manicure\/\">Manicure<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our method Home \/ The \u201cBottega\u201d \/ The method The \u201cBottega\u201dOur storyThe Method The Antica Barbieria Colla Method: hair and beard care, where tradition meets modernity The Antica Barbieria Colla Method is the result of more than a century of experience in hair, beard and personal care. It is a rigorous, measured approach, in which [&hellip;]<\/p>\n","protected":false},"author":1509,"featured_media":5424,"parent":1495,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1437","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Method - Antica Barbieria Colla Shop<\/title>\n<meta name=\"description\" content=\"Our methodHome \/ The \u201cBottega\u201d \/ The methodThe \u201cBottega\u201dOur storyThe Method The Antica Barbieria Colla Method: hair and beard care, where tradition meets\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/the-bottega\/the-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Method - 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