{"id":33482,"date":"2025-09-25T12:00:24","date_gmt":"2025-09-25T10:00:24","guid":{"rendered":"https:\/\/www.anticabarbieriacolla.com\/?p=33482"},"modified":"2025-09-24T10:59:47","modified_gmt":"2025-09-24T08:59:47","slug":"via-altaguardia-a-hidden-treasure-in-the-heart-of-milan","status":"publish","type":"post","link":"https:\/\/www.anticabarbieriacolla.com\/en\/via-altaguardia-a-hidden-treasure-in-the-heart-of-milan\/","title":{"rendered":"Via Altaguardia: a hidden treasure in the heart of Milan"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Milan is a city that never ceases to surprise. Beyond its <\/span><b>grand boulevards<\/b><span style=\"font-weight: 400;\"> and <\/span><b>modern buildings<\/b><span style=\"font-weight: 400;\"> lie streets with a different soul: <\/span><b>hidden courtyards<\/b><span style=\"font-weight: 400;\">, <\/span><b>secret gardens<\/b><span style=\"font-weight: 400;\">, and atmospheres that tell the story of <\/span><i><span style=\"font-weight: 400;\">Vecchia Milano<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><b>Via Altaguardia<\/b><span style=\"font-weight: 400;\">, just steps from Porta Romana, is one of these streets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><b>2016<\/b><span style=\"font-weight: 400;\">, it was here that <\/span><b>Antica Barbieria Colla<\/b><span style=\"font-weight: 400;\"> found its <\/span><b>\u201csecond home.\u201d<\/b><span style=\"font-weight: 400;\"> Not the historic shop on Via Gerolamo Morone, but a more intimate and secluded place that houses <\/span><b>offices and storage<\/b><span style=\"font-weight: 400;\">. Over the years, this street has become <\/span><b>a refuge and a point of reference<\/b><span style=\"font-weight: 400;\">, restoring a different rhythm to our daily work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On <\/span><b>October 5, 2025<\/b><span style=\"font-weight: 400;\">, Via Altaguardia will open to the city with an event dedicated to <\/span><b>celebrating the neighborhood<\/b><span style=\"font-weight: 400;\"> and its many talents. <\/span><i><span style=\"font-weight: 400;\">\u201cVia Altaguardia: a hidden treasure\u201d<\/span><\/i><span style=\"font-weight: 400;\"> will be a day of <\/span><b>music, performances, conviviality, and discoveries<\/b><span style=\"font-weight: 400;\">\u2014a chance to experience Milan in an authentic way, through the energy of a street filled with <\/span><b>stories, craftsmanship, and passions.<\/b><\/p>\n<h2><b>Antica Barbieria Colla in Via Altaguardia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For this occasion, <\/span><b>Antica Barbieria Colla<\/b><span style=\"font-weight: 400;\"> will bring its <\/span><b>rituals outdoors.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Our <\/span><b>personalized shaving and beard-care treatments<\/b><span style=\"font-weight: 400;\"> will be performed in the evocative <\/span><b>garden of Argenteria Ganci<\/b><span style=\"font-weight: 400;\">, at Via Altaguardia 8. A place that preserves the <\/span><b>charm of old architecture<\/b><span style=\"font-weight: 400;\">, it will become the perfect stage to experience the Barbieria in <\/span><b>a truly unique setting.<\/b><\/p>\n<h3><b>Places are limited <\/b><span style=\"font-weight: 400;\">and <\/span><b>booking is required<\/b><span style=\"font-weight: 400;\"> by SMS at <\/span><b>+39 340 1826723<\/b><span style=\"font-weight: 400;\"> or through the following link:<\/span><\/h3>\n<h3><a href=\"https:\/\/calendly.com\/anticabarbieriacolla\/viaaltaguardia?utm_source=sito+ENG&amp;utm_medium=blog&amp;utm_campaign=Evento+Via+Altaguardia\"><strong>Reserve your treatment<\/strong><\/a><\/h3>\n<h2><b>A neighborhood that tells its story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Alongside us, other businesses on the street will make this day even more special. <\/span><b>Argenteria Ganci<\/b><span style=\"font-weight: 400;\"> will welcome visitors into its <\/span><b>historic showroom<\/b><span style=\"font-weight: 400;\">, while <\/span><b>Don Juan, the Argentine restaurant<\/b><span style=\"font-weight: 400;\">, will bring <\/span><b>tango and flavors from afar.<\/b> <i><span style=\"font-weight: 400;\">The Wedding Lab<\/span><\/i><span style=\"font-weight: 400;\"> bridal atelier will dedicate <\/span><b>moments to style<\/b><span style=\"font-weight: 400;\">, and the local caf\u00e9s\u2014<\/span><b>Madison<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Bar dell\u2019Angolo<\/b><span style=\"font-weight: 400;\">\u2014will offer <\/span><b>hospitality and conviviality.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There will also be <\/span><b>activities for children<\/b><span style=\"font-weight: 400;\">, thanks to <\/span><b>face painting and games<\/b><span style=\"font-weight: 400;\"> organized by Evelyn from <\/span><b>Effetto Magia<\/b><span style=\"font-weight: 400;\">, as well as a space for <\/span><b>social engagement<\/b><span style=\"font-weight: 400;\"> with the association <\/span><b>Aiutility Onlus<\/b><span style=\"font-weight: 400;\">, present with an <\/span><b>information stand and small gifts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Each of these participants will help transform <\/span><b>Via Altaguardia<\/b><span style=\"font-weight: 400;\"> into a <\/span><b>mosaic of experiences<\/b><span style=\"font-weight: 400;\">, blending <\/span><b>tradition, culture, and community<\/b><span style=\"font-weight: 400;\"> in a day that gives new voice to <\/span><b>a remarkable neighborhood.<\/b><\/p>\n<h2><b>An invitation to discover a hidden corner of Milan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">On <\/span><b>October 5<\/b><span style=\"font-weight: 400;\">, we look forward to welcoming you to <\/span><b>Via Altaguardia<\/b><span style=\"font-weight: 400;\"> to celebrate <\/span><b>one of Milan\u2019s hidden treasures.<\/b><span style=\"font-weight: 400;\"> It will be an opportunity to explore <\/span><b>secret courtyards<\/b><span style=\"font-weight: 400;\">, enjoy <\/span><b>authentic atmospheres<\/b><span style=\"font-weight: 400;\">, and experience the <\/span><b>traditional shave of Antica Barbieria Colla<\/b><span style=\"font-weight: 400;\"> in a truly unique setting.<\/span><\/p>\n<p><b>Reserve your treatment now <\/b><span style=\"font-weight: 400;\">by <strong>SMS at<\/strong> <\/span><b>+39 340 1826723<\/b><span style=\"font-weight: 400;\"> or through the <strong>following link<\/strong>:<\/span><b><br \/>\n<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><a href=\"https:\/\/calendly.com\/anticabarbieriacolla\/viaaltaguardia?utm_source=sito+ENG&amp;utm_medium=blog&amp;utm_campaign=Evento+Via+Altaguardia\"><strong>Book your experience online\u00a0<\/strong><\/a><\/h3>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Milan is a city that never ceases to surprise. Beyond its grand boulevards and modern buildings lie streets with a different soul: hidden courtyards, secret gardens, and atmospheres that tell the story of Vecchia Milano. Via Altaguardia, just steps from Porta Romana, is one of these streets. In 2016, it was here that Antica Barbieria [&hellip;]<\/p>\n","protected":false},"author":1641,"featured_media":33478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-33482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Via Altaguardia: a hidden treasure in the heart of Milan - Antica Barbieria Colla Shop<\/title>\n<meta name=\"description\" content=\"On October 5, 2025, Via Altaguardia will open to the city with an event dedicated to celebrating the neighborhood and its many talents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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