{"id":33482,"date":"2025-09-25T12:00:24","date_gmt":"2025-09-25T10:00:24","guid":{"rendered":"https:\/\/www.anticabarbieriacolla.com\/?p=33482"},"modified":"2025-09-24T10:59:47","modified_gmt":"2025-09-24T08:59:47","slug":"via-altaguardia-a-hidden-treasure-in-the-heart-of-milan","status":"publish","type":"post","link":"https:\/\/www.anticabarbieriacolla.com\/en\/via-altaguardia-a-hidden-treasure-in-the-heart-of-milan\/","title":{"rendered":"Via Altaguardia: a hidden treasure in the heart of Milan"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Milan is a city that never ceases to surprise. Beyond its <\/span><b>grand boulevards<\/b><span style=\"font-weight: 400;\"> and <\/span><b>modern buildings<\/b><span style=\"font-weight: 400;\"> lie streets with a different soul: <\/span><b>hidden courtyards<\/b><span style=\"font-weight: 400;\">, <\/span><b>secret gardens<\/b><span style=\"font-weight: 400;\">, and atmospheres that tell the story of <\/span><i><span style=\"font-weight: 400;\">Vecchia Milano<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><b>Via Altaguardia<\/b><span style=\"font-weight: 400;\">, just steps from Porta Romana, is one of these streets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><b>2016<\/b><span style=\"font-weight: 400;\">, it was here that <\/span><b>Antica Barbieria Colla<\/b><span style=\"font-weight: 400;\"> found its <\/span><b>\u201csecond home.\u201d<\/b><span style=\"font-weight: 400;\"> Not the historic shop on Via Gerolamo Morone, but a more intimate and secluded place that houses <\/span><b>offices and storage<\/b><span style=\"font-weight: 400;\">. Over the years, this street has become <\/span><b>a refuge and a point of reference<\/b><span style=\"font-weight: 400;\">, restoring a different rhythm to our daily work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On <\/span><b>October 5, 2025<\/b><span style=\"font-weight: 400;\">, Via Altaguardia will open to the city with an event dedicated to <\/span><b>celebrating the neighborhood<\/b><span style=\"font-weight: 400;\"> and its many talents. <\/span><i><span style=\"font-weight: 400;\">\u201cVia Altaguardia: a hidden treasure\u201d<\/span><\/i><span style=\"font-weight: 400;\"> will be a day of <\/span><b>music, performances, conviviality, and discoveries<\/b><span style=\"font-weight: 400;\">\u2014a chance to experience Milan in an authentic way, through the energy of a street filled with <\/span><b>stories, craftsmanship, and passions.<\/b><\/p>\n<h2><b>Antica Barbieria Colla in Via Altaguardia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For this occasion, <\/span><b>Antica Barbieria Colla<\/b><span style=\"font-weight: 400;\"> will bring its <\/span><b>rituals outdoors.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Our <\/span><b>personalized shaving and beard-care treatments<\/b><span style=\"font-weight: 400;\"> will be performed in the evocative <\/span><b>garden of Argenteria Ganci<\/b><span style=\"font-weight: 400;\">, at Via Altaguardia 8. A place that preserves the <\/span><b>charm of old architecture<\/b><span style=\"font-weight: 400;\">, it will become the perfect stage to experience the Barbieria in <\/span><b>a truly unique setting.<\/b><\/p>\n<h3><b>Places are limited <\/b><span style=\"font-weight: 400;\">and <\/span><b>booking is required<\/b><span style=\"font-weight: 400;\"> by SMS at <\/span><b>+39 340 1826723<\/b><span style=\"font-weight: 400;\"> or through the following link:<\/span><\/h3>\n<h3><a href=\"https:\/\/calendly.com\/anticabarbieriacolla\/viaaltaguardia?utm_source=sito+ENG&amp;utm_medium=blog&amp;utm_campaign=Evento+Via+Altaguardia\"><strong>Reserve your treatment<\/strong><\/a><\/h3>\n<h2><b>A neighborhood that tells its story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Alongside us, other businesses on the street will make this day even more special. <\/span><b>Argenteria Ganci<\/b><span style=\"font-weight: 400;\"> will welcome visitors into its <\/span><b>historic showroom<\/b><span style=\"font-weight: 400;\">, while <\/span><b>Don Juan, the Argentine restaurant<\/b><span style=\"font-weight: 400;\">, will bring <\/span><b>tango and flavors from afar.<\/b> <i><span style=\"font-weight: 400;\">The Wedding Lab<\/span><\/i><span style=\"font-weight: 400;\"> bridal atelier will dedicate <\/span><b>moments to style<\/b><span style=\"font-weight: 400;\">, and the local caf\u00e9s\u2014<\/span><b>Madison<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Bar dell\u2019Angolo<\/b><span style=\"font-weight: 400;\">\u2014will offer <\/span><b>hospitality and conviviality.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There will also be <\/span><b>activities for children<\/b><span style=\"font-weight: 400;\">, thanks to <\/span><b>face painting and games<\/b><span style=\"font-weight: 400;\"> organized by Evelyn from <\/span><b>Effetto Magia<\/b><span style=\"font-weight: 400;\">, as well as a space for <\/span><b>social engagement<\/b><span style=\"font-weight: 400;\"> with the association <\/span><b>Aiutility Onlus<\/b><span style=\"font-weight: 400;\">, present with an <\/span><b>information stand and small gifts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Each of these participants will help transform <\/span><b>Via Altaguardia<\/b><span style=\"font-weight: 400;\"> into a <\/span><b>mosaic of experiences<\/b><span style=\"font-weight: 400;\">, blending <\/span><b>tradition, culture, and community<\/b><span style=\"font-weight: 400;\"> in a day that gives new voice to <\/span><b>a remarkable neighborhood.<\/b><\/p>\n<h2><b>An invitation to discover a hidden corner of Milan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">On <\/span><b>October 5<\/b><span style=\"font-weight: 400;\">, we look forward to welcoming you to <\/span><b>Via Altaguardia<\/b><span style=\"font-weight: 400;\"> to celebrate <\/span><b>one of Milan\u2019s hidden treasures.<\/b><span style=\"font-weight: 400;\"> It will be an opportunity to explore <\/span><b>secret courtyards<\/b><span style=\"font-weight: 400;\">, enjoy <\/span><b>authentic atmospheres<\/b><span style=\"font-weight: 400;\">, and experience the <\/span><b>traditional shave of Antica Barbieria Colla<\/b><span style=\"font-weight: 400;\"> in a truly unique setting.<\/span><\/p>\n<p><b>Reserve your treatment now <\/b><span style=\"font-weight: 400;\">by <strong>SMS at<\/strong> <\/span><b>+39 340 1826723<\/b><span style=\"font-weight: 400;\"> or through the <strong>following link<\/strong>:<\/span><b><br \/>\n<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><a href=\"https:\/\/calendly.com\/anticabarbieriacolla\/viaaltaguardia?utm_source=sito+ENG&amp;utm_medium=blog&amp;utm_campaign=Evento+Via+Altaguardia\"><strong>Book your experience online\u00a0<\/strong><\/a><\/h3>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Milan is a city that never ceases to surprise. Beyond its grand boulevards and modern buildings lie streets with a&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/via-altaguardia-a-hidden-treasure-in-the-heart-of-milan\/\" title=\"Read Via Altaguardia: a hidden treasure in the heart of Milan\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1641,"featured_media":33478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-33482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Via Altaguardia: a hidden treasure in the heart of Milan - Antica Barbieria Colla Shop<\/title>\n<meta name=\"description\" content=\"On October 5, 2025, Via Altaguardia will open to the city with an event 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