{"id":41158,"date":"2026-09-01T17:54:53","date_gmt":"2026-09-01T15:54:53","guid":{"rendered":"https:\/\/www.anticabarbieriacolla.com\/between-tradition-and-modernity-francescas-vision\/"},"modified":"2026-09-01T18:04:44","modified_gmt":"2026-09-01T16:04:44","slug":"between-tradition-and-modernity-francescas-vision","status":"publish","type":"post","link":"https:\/\/www.anticabarbieriacolla.com\/en\/between-tradition-and-modernity-francescas-vision\/","title":{"rendered":"Between tradition and modernity: Francesca\u2019s vision"},"content":{"rendered":"\n<div class=\"wp-block-columns abc-pillola is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column abc-pillola__video is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\n<figure class=\"wp-block-video\"><video controls playsinline preload=\"metadata\" poster=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/abc-pillole-3-tradizione-e-modernita.jpg\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/abc-pillole-3-tradizione-e-modernita.mp4\"><\/video><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column abc-pillola__testo is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\n<h2 class=\"wp-block-heading abc-pillola__label\">Transcript<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I kind of ended up doing this job. When I started working on Barbieria Colla products I didn\u2019t really know where I would end up, but it naturally led me to also take care of the barbershop itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I started by working on the product\u2019s visual identity: \u201cOkay, I\u2019ll create a great product line presentation, we\u2019ll sell it, and things will take off.\u201d Of course it doesn\u2019t work like that, because when you have a project you need to care for it from start to finish, and in the project the experiential part is essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barbieria Colla products are different from others because they follow a precise protocol in how they are used. The work we do in the barbershop can\u2019t be separated from what happens outside, so I naturally became involved in the work of the shop as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now we have two environments: the shop, which stays true to tradition, to what we\u2019ve always done, and to our consistent way of working, which is also quite strict. On the other hand, we have products that allow us to reach the whole world through e-commerce. We also have many collaboration opportunities with other brands, and that gives us the possibility of expanding our audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re trying to do new things that fit with what\u2019s happening in the world. For example, one recent feature on our e-commerce is the option to choose whether or not to have packaging, reflecting our focus on sustainability. A big innovation this year is that we finally have an independent booking system on our website: even international clients can now book the service whenever they want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I think the barbershop remains how it has always been. But the pace and the flow of people have naturally become younger, more dynamic and more international, which is a result of what we\u2019re doing outside the shop.<\/p>\n\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transcript I kind of ended up doing this job. When I started working on Barbieria Colla products I didn\u2019t really know where I would end up, but it naturally led me to also take care of the barbershop itself. I started by working on the product\u2019s visual identity: \u201cOkay, I\u2019ll create a great product line [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[419],"tags":[],"class_list":["post-41158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-pills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Between tradition and modernity: Francesca\u2019s vision - Antica Barbieria Colla Shop<\/title>\n<meta name=\"description\" content=\"Transcript I kind of ended up doing this job. When I started working on Barbieria Colla products I didn\u2019t really know where I would end up, but it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/between-tradition-and-modernity-francescas-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Between tradition and modernity: Francesca\u2019s vision - Antica Barbieria Colla Shop\" \/>\n<meta property=\"og:description\" content=\"Transcript I kind of ended up doing this job. When I started working on Barbieria Colla products I didn\u2019t really know where I would end up, but it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.anticabarbieriacolla.com\/en\/between-tradition-and-modernity-francescas-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"Antica Barbieria Colla Shop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/anticabarbieriacolla\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T15:54:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T16:04:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/abc-pillole-3-tradizione-e-modernita.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1082\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Between tradition and modernity: Francesca\u2019s vision\",\"datePublished\":\"2026-09-01T15:54:53+00:00\",\"dateModified\":\"2026-09-01T16:04:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/\"},\"wordCount\":327,\"publisher\":{\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/wp-content\\\/uploads\\\/abc-pillole-3-tradizione-e-modernita.jpg\",\"articleSection\":[\"ABC in pillole\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/\",\"url\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/\",\"name\":\"Between tradition and modernity: Francesca\u2019s vision - Antica Barbieria Colla Shop\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/en\\\/between-tradition-and-modernity-francescas-vision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.anticabarbieriacolla.com\\\/wp-content\\\/uploads\\\/abc-pillole-3-tradizione-e-modernita.jpg\",\"datePublished\":\"2026-09-01T15:54:53+00:00\",\"dateModified\":\"2026-09-01T16:04:44+00:00\",\"description\":\"Transcript I kind of ended up doing this job. 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