{"id":6274,"date":"2021-02-05T12:11:29","date_gmt":"2021-02-05T11:11:29","guid":{"rendered":"https:\/\/www.anticabarbieriacolla.com\/?p=6274"},"modified":"2021-02-08T15:54:48","modified_gmt":"2021-02-08T14:54:48","slug":"is-shave-just-a-trend","status":"publish","type":"post","link":"https:\/\/www.anticabarbieriacolla.com\/en\/is-shave-just-a-trend\/","title":{"rendered":"Is Shaving an art or just a trend?"},"content":{"rendered":"<p class=\"p1\"><b>The art of shaving is a very timely topic and since a couple of years it ignites lively debates among the strong defenders of the different schools of thought.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/b><\/p>\n<p class=\"p3\"><span class=\"s1\">Besides, many articles have been written, especially in the last few years,<span class=\"Apple-converted-space\">\u00a0 <\/span>according to which \u201c<i>Male Grooming<\/i>\u201d, <i>Male Spas<\/i> and <i>Male Make-Up <\/i>are on the rise. <\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">I am glad to hear that, but at the same time it makes me smile, since 7\/8 years ago people used to tell me \u201c<i>Beard is fashionable now, but then<\/i>?\u201d or in the last 3 years \u201c<i>Beard is outdated, what are you going to do?\u201d<\/i>, and now they say \u201c<i>You should count yourself lucky, male grooming is growing<\/i>\u201d.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">I do count myself very lucky, not only because of the business trend of the moment, and I do believe when a<b> solid tradition is behind what you do and due to it everything you do has a meaning, even if trends keep changing, you are knowledgeable about what you do<span class=\"Apple-converted-space\">\u00a0 <\/span>and this will always be acknowledged<\/b>.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">In our shop, shaving has always stood for the traditional Italian shaving, a true ritual with some distinct moments: each of them has its specific purpose, but all together they contribute to a moisturized, soft and supple skin once the treatment is over. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6265 alignright\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/81b-227x300.jpg\" alt=\"Rasatura \" width=\"227\" height=\"300\" srcset=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/81b-227x300.jpg 227w, https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/81b.jpg 515w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">First of all, it is essential to soften the skin and the hairs: this will help to draw the razor and to avoid rashes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is why our treatment starts with a face massage with our <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/almond-oil-aloe-pre-shave-cream\/\">Almond Oil and Aloe Pre-Shave Cream<\/a>, which thanks to its composition has a double action: softening on the one hand, refreshing and smoothing on the other. After that we apply a hot towel to open the pores and let the product in more deeply. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Next, the <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/almond-oil-shaving-cream\/\">Almond Oil Shaving Cream<\/a>\u00a0is applied: its formula was carefully designed to soften the skin even more and to act as a protective barrier between the balde and the face, avoiding skin redness.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The soap is spread with circular movements using the <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/shaving-brush-badger-or-pig\/\">Natural Bristle Shaving Brush<\/a>: it&#8217;s made of pig bristles which makes it easy to melt the soap down and ensures a deeper skin massage.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Following the actual shave, there is one last fundamental step: soothing the skin after it has been stressed by the razor. To do so, our barbers will massage your face again with the <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/apricot-hull-aftershave\/\">Apricot Hull Aftershave<\/a> which is calming, cooling and softening, and apply another hot towel to lock in moisture. The treatment ends with a final massage to nourish the skin with one of our<a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/almond-oil-aftershave-milk\/\"> Aftershave Milk<\/a>: the customer can choose among three fragrances the one he likes better.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Then there\u2019s also the straight razor shave, which in my opinion is even more fascinating, but we\u2019ll talk about it later on.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The art of shaving is a very timely topic and since a couple of years it ignites lively debates among the strong defenders of the different schools of thought.\u00a0 \u00a0 Besides, many articles have been written, especially in the last few years,\u00a0 according to which \u201cMale Grooming\u201d, Male Spas and Male Make-Up are on the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[192,152,194,193,195],"class_list":["post-6274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aftershave","tag-anticabarbieriacolla","tag-italianshave","tag-shave","tag-trend-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Shaving an art or just a trend? 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