{"id":6274,"date":"2021-02-05T12:11:29","date_gmt":"2021-02-05T11:11:29","guid":{"rendered":"https:\/\/www.anticabarbieriacolla.com\/?p=6274"},"modified":"2021-02-08T15:54:48","modified_gmt":"2021-02-08T14:54:48","slug":"is-shave-just-a-trend","status":"publish","type":"post","link":"https:\/\/www.anticabarbieriacolla.com\/en\/is-shave-just-a-trend\/","title":{"rendered":"Is Shaving an art or just a trend?"},"content":{"rendered":"<p class=\"p1\"><b>The art of shaving is a very timely topic and since a couple of years it ignites lively debates among the strong defenders of the different schools of thought.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/b><\/p>\n<p class=\"p3\"><span class=\"s1\">Besides, many articles have been written, especially in the last few years,<span class=\"Apple-converted-space\">\u00a0 <\/span>according to which \u201c<i>Male Grooming<\/i>\u201d, <i>Male Spas<\/i> and <i>Male Make-Up <\/i>are on the rise. <\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">I am glad to hear that, but at the same time it makes me smile, since 7\/8 years ago people used to tell me \u201c<i>Beard is fashionable now, but then<\/i>?\u201d or in the last 3 years \u201c<i>Beard is outdated, what are you going to do?\u201d<\/i>, and now they say \u201c<i>You should count yourself lucky, male grooming is growing<\/i>\u201d.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">I do count myself very lucky, not only because of the business trend of the moment, and I do believe when a<b> solid tradition is behind what you do and due to it everything you do has a meaning, even if trends keep changing, you are knowledgeable about what you do<span class=\"Apple-converted-space\">\u00a0 <\/span>and this will always be acknowledged<\/b>.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">In our shop, shaving has always stood for the traditional Italian shaving, a true ritual with some distinct moments: each of them has its specific purpose, but all together they contribute to a moisturized, soft and supple skin once the treatment is over. <\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6265 alignright\" src=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/81b-227x300.jpg\" alt=\"Rasatura \" width=\"227\" height=\"300\" srcset=\"https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/81b-227x300.jpg 227w, https:\/\/www.anticabarbieriacolla.com\/wp-content\/uploads\/81b.jpg 515w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/>\n<p class=\"p1\"><span class=\"s1\">First of all, it is essential to soften the skin and the hairs: this will help to draw the razor and to avoid rashes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is why our treatment starts with a face massage with our <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/almond-oil-aloe-pre-shave-cream\/\">Almond Oil and Aloe Pre-Shave Cream<\/a>, which thanks to its composition has a double action: softening on the one hand, refreshing and smoothing on the other. After that we apply a hot towel to open the pores and let the product in more deeply. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Next, the <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/almond-oil-shaving-cream\/\">Almond Oil Shaving Cream<\/a>\u00a0is applied: its formula was carefully designed to soften the skin even more and to act as a protective barrier between the balde and the face, avoiding skin redness.\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The soap is spread with circular movements using the <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/shaving-brush-badger-or-pig\/\">Natural Bristle Shaving Brush<\/a>: it&#8217;s made of pig bristles which makes it easy to melt the soap down and ensures a deeper skin massage.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Following the actual shave, there is one last fundamental step: soothing the skin after it has been stressed by the razor. To do so, our barbers will massage your face again with the <a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/apricot-hull-aftershave\/\">Apricot Hull Aftershave<\/a> which is calming, cooling and softening, and apply another hot towel to lock in moisture. The treatment ends with a final massage to nourish the skin with one of our<a href=\"https:\/\/www.anticabarbieriacolla.com\/en\/prodotti\/almond-oil-aftershave-milk\/\"> Aftershave Milk<\/a>: the customer can choose among three fragrances the one he likes better.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Then there\u2019s also the straight razor shave, which in my opinion is even more fascinating, but we\u2019ll talk about it later on.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The art of shaving is a very timely topic and since a couple of years it ignites lively debates among&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.anticabarbieriacolla.com\/en\/is-shave-just-a-trend\/\" title=\"Read Is Shaving an art or just a trend?\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":6262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[192,152,194,193,195],"class_list":["post-6274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aftershave","tag-anticabarbieriacolla","tag-italianshave","tag-shave","tag-trend-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Shaving an art or just a trend? 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