Milan is a city that never ceases to surprise. Beyond its grand boulevards and modern buildings lie streets with a different soul: hidden courtyards, secret gardens, and atmospheres that tell the story of Vecchia Milano. Via Altaguardia, just steps from Porta Romana, is one of these streets.
In 2016, it was here that Antica Barbieria Colla found its “second home.” Not the historic shop on Via Gerolamo Morone, but a more intimate and secluded place that houses offices and storage. Over the years, this street has become a refuge and a point of reference, restoring a different rhythm to our daily work.
On October 5, 2025, Via Altaguardia will open to the city with an event dedicated to celebrating the neighborhood and its many talents. “Via Altaguardia: a hidden treasure” will be a day of music, performances, conviviality, and discoveries—a chance to experience Milan in an authentic way, through the energy of a street filled with stories, craftsmanship, and passions.
Antica Barbieria Colla in Via Altaguardia
For this occasion, Antica Barbieria Colla will bring its rituals outdoors.
Our personalized shaving and beard-care treatments will be performed in the evocative garden of Argenteria Ganci, at Via Altaguardia 8. A place that preserves the charm of old architecture, it will become the perfect stage to experience the Barbieria in a truly unique setting.
Places are limited and booking is required by SMS at +39 340 1826723 or through the following link:
Reserve your treatment
A neighborhood that tells its story
Alongside us, other businesses on the street will make this day even more special. Argenteria Ganci will welcome visitors into its historic showroom, while Don Juan, the Argentine restaurant, will bring tango and flavors from afar. The Wedding Lab bridal atelier will dedicate moments to style, and the local cafés—Madison and Bar dell’Angolo—will offer hospitality and conviviality.
There will also be activities for children, thanks to face painting and games organized by Evelyn from Effetto Magia, as well as a space for social engagement with the association Aiutility Onlus, present with an information stand and small gifts.
Each of these participants will help transform Via Altaguardia into a mosaic of experiences, blending tradition, culture, and community in a day that gives new voice to a remarkable neighborhood.
An invitation to discover a hidden corner of Milan
On October 5, we look forward to welcoming you to Via Altaguardia to celebrate one of Milan’s hidden treasures. It will be an opportunity to explore secret courtyards, enjoy authentic atmospheres, and experience the traditional shave of Antica Barbieria Colla in a truly unique setting.
Reserve your treatment now by SMS at +39 340 1826723 or through the following link: