Transcript
I kind of ended up doing this job. When I started working on Barbieria Colla products I didn’t really know where I would end up, but it naturally led me to also take care of the barbershop itself.
I started by working on the product’s visual identity: “Okay, I’ll create a great product line presentation, we’ll sell it, and things will take off.” Of course it doesn’t work like that, because when you have a project you need to care for it from start to finish, and in the project the experiential part is essential.
Barbieria Colla products are different from others because they follow a precise protocol in how they are used. The work we do in the barbershop can’t be separated from what happens outside, so I naturally became involved in the work of the shop as well.
Now we have two environments: the shop, which stays true to tradition, to what we’ve always done, and to our consistent way of working, which is also quite strict. On the other hand, we have products that allow us to reach the whole world through e-commerce. We also have many collaboration opportunities with other brands, and that gives us the possibility of expanding our audience.
We’re trying to do new things that fit with what’s happening in the world. For example, one recent feature on our e-commerce is the option to choose whether or not to have packaging, reflecting our focus on sustainability. A big innovation this year is that we finally have an independent booking system on our website: even international clients can now book the service whenever they want.
I think the barbershop remains how it has always been. But the pace and the flow of people have naturally become younger, more dynamic and more international, which is a result of what we’re doing outside the shop.