At Antica Barbieria Colla, every change stems from listening, care, and a deep respect for a legacy that spans over 120 years and generations.
Nothing is introduced hastily or for convenience; every gesture — even the smallest — follows its own rhythm.
So it was in 2015, during a time of renewed energy that Milan hadn’t experienced in years.
The Expo brought visitors from all over the world, and even on Via Gerolamo Morone, the atmosphere felt different: more international, more curious. It was then that Francesca decided to print business cards for the very first time, leaving them near the register. It wasn’t a marketing strategy — it was a gesture of hospitality.
Franco — always mindful of balance and order — was initially hesitant. But one day, an American client enthusiastically asked if he could take a few cards to share with his friends.
In that spontaneous, genuine moment, Franco saw proof that the Barbieria could, with discretion, welcome something new.
Today, that same spirit returns, and we are pleased to announce that our new online booking system is now live on our website.
It was designed with the same attention we dedicate to every hot towel, every haircut, every treatment. The system is simple, respectful, and allows you to book independently:
- Choose your desired service;
- Select your preferred day and time;
- Let us know, if you wish, who your trusted barber is.
All in just a few steps; no phone calls, no waiting, yet always with the option to contact us as you’ve always done.
It is not a revolution, but a small, thoughtful step forward.
A gesture that honours your time, simplifies access, and preserves the essence of every appointment.
Once again, we imagine Franco observing this change with his usual gaze: attentive, perhaps a touch skeptical, but always ready to recognise when something new becomes part of continuity.