Antica Barbieria Colla goes to Florence for Pitti uomo and visits the Man in Town corner, where the shopper made with the magazine is available. A wonderful day to discover the news and trends for men’s style, of which beards, hair and shaving have long been protagonists! But that’s not all, as the owner Francesca Bompieri had the opportunity to speak at Arbiter Magazine press conference about the shop and the products.
The Investment Community Golf Event, held at the Milan Golf Club, was the first Italian event reserved for Wealth Management professionals. Strongly desired by Aegis FSI in order to organize a day dedicated to the professional network and the pleasure of playing golf, it saw the participation of Antica Barbieria Colla as a technical partner.
The new Men Skin Care Collection by Antica Barbieria Colla was presented in the historic shop in via Gerolamo Morone 3 in Milan, designed to allow men to take care of their well-being and beauty with a daily routine based on products specifically designed for the needs of the male face and body. Among the memorabilia and unique furnishings of the Barbieria, a refined wine tasting was held with wines from the Tortona hills produced by Cascina Giambolino, which allowed participants to discover the Alcohol-Free Deodorant Spray, the Hair and Body Cleanser and the Face Cream with Hyaluronic Acid and Caffeine.
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Gently cleanse the face, scalp and hair using a single product, characterized by craftsmanship and quality ingredients: with this purpose in mind, Antica Barbieria Colla‘s Hair&Body Cleansing was born, combining the precious virtues of Spirulina Seaweed and Aloe.
By harnessing the qualities of specific ingredients, managed with patience and meticulousness, Antica Barbieria Colla has combined in a single cleanser everything you need to achieve perfect cleansing by performing just a few daily gestures.
The Hair&Body Cleansing is part of the new Men Skin Care Collection cosmetics line along with the Alcohol Free Deodorant Spray and the Hyaluronic Acid&Caffeine Face Cream:
The new Hair&Body Cleansing is characterized by the presence of two valuable ingredients that together form a very beneficial combination for facial skin, hair and scalp: Spirulina Seaweed and Aloe.
In fact, thanks to the combination of the two components and their moisturizing action, it is possible to reduce the itching usually generated by scalp flaking.
In addition to preventing the appearance of dandruff, the cleanser makes the hair healthier and shinier and fortifies the follicles, promoting the elimination of the static that often characterizes the thinnest and most fragile hair.
Benefiting from the special combination of Spirulina Algae and Aloe is the epidermis in three hundred and sixty degrees.
How to use the Hair&Body Cleansing as part of your daily beauty routine? Simply apply a small amount of the product to the skin, even performing a gentle massage to promote its beneficial effect, rinsing thoroughly after about ten seconds.
On the hair, on the other hand, the cleanser is used like a usual shampoo, massaging and letting the product act for a few seconds before proceeding with a copious rinse with lukewarm water.
Optimal cleansing of the face helps preserve the beauty and health of the epidermis, even before and after shaving. In addition, to ensure that the skin gets all the hydration it needs, it can prove very useful to apply to dry skin the new Hyaluronic Acid&Caffeine Face Cream, a concentrate of beneficial active ingredients that help give evenness and firmness.
Why not also try the Alcohol Free Deodorant Spray to normalize sweating while respecting the physiological balance of the skin?
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To start 2023 in a sparkling way, to say the least, a new Antica Barbieria Colla product arrives: the Enlightening Aftershave Gel, the first item if the shining Men Beauty Collection created in collaboration with Scintilla, the first furniture collection in the world encrusted with Swarovski crystals conceived and created by the architect and interior designer Sonja Vizzini. The Enlightening Aftershave Gel was presented on the occasion of the “Sparkling Night” in via Morone, an event dedicated to great Milanese craftsmanship. In addition to Vizzini, the evening featured the stylist Daniela De Souza with her sparkling evening dresses made to measure entirely by hand and with precious fabrics of the highest quality, the refined made in Italy jewels handmade by skilled craftsmen in the Ghezzi laboratory which this year celebrates 50 years in business and the red prêt-à-porter by Valeria Ferlini.
Christmas is just around the corner and you still haven’t found the perfect gifts to put underneath the tree? Antica Barbieria Colla has some tips for all those who are short of ideas, to choose an exclusive, original and personalised gift.
Whether the recipient of the “Christmas gift” is a close friend, a brother, a colleague or even your own husband or father, relying on products and treatments for shaving, hair care or beard care is always a winning choice.
You can also find the perfect gift by creating unique combinations, either by visiting the shop in Via Gerolamo Morone 3 in Milan or by exploring the extensive online shop:
Capsicum & Menthol Lotion is one of Antica Barbieria Colla’s bestselling products, designed to strengthen hair and promote hair growth in a natural way. It is characterised by an unmistakable fragrance and a formula that stimulates blood circulation, developed by Franco Bompieri after a trip to Sicily.
Especially appreciated for its strong emollient properties, Jojoba Oil Beard Conditioner is rich in important vitamins and precious minerals such as zinc. It provides adequate nourishment for beard hair, making it soft and shiny. It is the perfect gift for those who love to take care of their beard, which will be renewed after the first application.
Harnessing the soothing, moisturising and flaming properties of almonds, Almond Oil Aftershave Milk is applied after shaving to reduce irritation and refresh the skin. It is characterised by a lingering aroma and an emollient effect that makes all the difference.
Renewed as of June 2022, Cologne 9 is a real must-have for all those who love intense, velvety fragrances: it is a perfect mix of the soft notes of sandalwood, accents of lily of the valley, geranium, musk and vanilla.
Would you like to discover the best of our hair, beard and shaving line? Antica Barbieria Colla proposes the elegant Your ABC Choice box set, proposed at an exclusive price and containing four samples of the iconic 1 9 0 4 colognes in the 1.2 ml format, as well as 7 products in the practical 30 ml mini-format to choose from. An unmissable opportunity to give the gift of a special pampering.
An original and certainly appreciated Christmas gift is Gift a Treatment, at the Antica Barbieria Colla shop in Via Gerolamo Morone 3. You can choose between different types of treatments, dedicated to shaving, beard trimming or barber service, simply indicating the email address of the recipient who will receive all the instructions to ‘unwrap’ his gift and benefit from the treatment within a year.
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The Salon of Excellence is an event linked to Pitti Uomo held at the Aria Art Gallery in Florence. Now in its second edition dedicated to the Artisans as Contemporary Artists concept, it also saw the participation of Antica Barbieria Colla which was able to show the care and dedication with which it creates its products starting from a long artisan tradition.
Stile Sartoriale is an event organized by the National Tailoring Academy to celebrate the made in Italy sartorial tradition; the 2021 edition, the Academy’s first major appointment after the Covid-19 pandemic, took place in Rome at Villa Malta from 16 to 18 September in collaboration with Loro Piana and BMW Italia and also saw the participation of Antica Barbieria Colla as a supporter. The three days full of events dedicated to deepening the current situation of the Master Tailor’s profession culminated in the final phase of the Forbici d’Oro competition, the most important Italian award in the sector born in 1951, which was attended by young tailors from all over Italy after passing severe regional selections. The award ceremony for the competition took place on September 18 during the gala evening in the gardens of the historic Casino dell’Aurora Pallavicini Rospigliosi, on the Quirinal Hill.
Giuliano Gramigna was a writer, poet and literary critic, known in particular for his long collaboration with a prominent Italian newspaper, Il Corriere della Sera. Franco Bompieri tells how he became a customer of Antica Barbieria Colla:
« “He was so beautiful that it looked like he had just come out of Colla’s hot towels’”.
This quote in the novel Marcel Ritrovato by Giuliano Gramigna, in addition to flattering me, filled me with curiosity towards the author; so one day I called him at the office and using all the courtesy possible I invited him to come in person to see if the hot towels were up to his novel.
After a few weeks Gramigna appeared on the doorstep of the shop. I recognized him immediately, also because there was always a picture of him on the title page of his books.
After a professional shave, I let him try the hot towels. Gramigna lightly caressed his face and said: “Never has a quote been more focused” ».
In our shop, a series of plates are displayed on a wall that at first glance might make you think of simple ornaments, but which are actually ancient barber plates collected over the years by Franco Bompieri.
These are rather shallow plates with a sort of split on one side; those who had a shave generally held this object in their hand under the chin and slipped their neck into the hollow; while the barber was shaving, the soap he removed from the face was gradually deposited on the plate. Furthermore, since there was no running water, the plates were also used to rinse the brush and razor.
Barber plates were made of various materials, even quite valuable:
and they were often embellished with unique and original decorations.
Today the barber plates are no longer used, but the most refined and ancient (there are examples dating back to the 16th-17th century) represent real artistic artifacts, which have become items for collectors who find them in antique and second-hand dealers, markets and even at auctions.
Generally loved or hated, sideburns are undoubtedly a distinctive element of the male appearance. Object of the courses and appeals of fashion, they have taken on the most disparate shapes in the various historical periods among which it is worth remembering:
A rather unusual custom, albeit not very widespread, was to wear curled sideburns as the men of some Orthodox Jewish religious communities still do today. This tradition would have originated from a particular interpretation of the biblical texts on the prohibition of shaving the corners of one’s head, hence the custom of not cutting the hair on the sides of the head beyond the bone that connects the skull to the jaw.
To curl the sideburns, irons very similar to those for curling hair were used such as the one we keep in our shop, formed by a wooden handle and a cylindrical metal part that was heated by inserting it in hot coals, on the stove or by placing it on alcohol-powered machines. Once the desired temperature was reached, the hot iron was used to shape sideburns’ hairs.
Today this tool is no longer used, but if you love sideburns our barbers will be able to advise you on the most suitable style for you.
Franco Bompieri met Enrico Cuccia in 1951 at the Continental Hotel where he was hired as a worker; when in 1960 he moved to Antica Barbieria Colla, many of his customers followed him, including the well-known banker. Here’s how he remembers him:
« “He has spoken! Enrico Cuccia has spoken”. In the shop we couldn’t hold back the amazement. For years we had witnessed his ritual arrival: a barely hinted “Good morning” with a lowered gaze, a detached availability to the barber’s tools, an expert look at the newspaper, not at those available from us but at His one, inevitably foreigner, mostly the Financial Times.
Despite the routine, we always worked with him with a certain apprehension, as it was the first time. The shop, regardless of the number of other possible customers, was silent: if anyone spoke it was a whisper. After the service, Enrico Cuccia approached the register, paid, hinted a “Thank you” and a “Good morning”, he went out and alone, his arms crossed behind his back, walked towards Via Filodrammatici, now better known as the street of Mediobanca.
But on that hot summer morning, the order was upset: at a certain moment, Enrico Cuccia pointed to the air conditioner placed near the ceiling and said: “It’s a little cold today”».
![http://Credits: Archivio storico Mediobanca “Vincenzo Maranghi” – ICAR, Direzione Generale degli Archivi – MIBACT via <a href=”https://commons.wikimedia.org/wiki/File:Enrico_Cuccia_nella_sala_del_Consiglio_di_amministrazione_san_dl_SAN_IMG-00774647.jpg” title=”Enrico Cuccia su Wikimedia” rel=”nofollow”>Wikimedia Commons</a>](http://Credits: Archivio storico Mediobanca "Vincenzo Maranghi" - ICAR, Direzione Generale degli Archivi – MIBACT via <a href="https://commons.wikimedia.org/wiki/File:Enrico_Cuccia_nella_sala_del_Consiglio_di_amministrazione_san_dl_SAN_IMG-00774647.jpg" title="Enrico Cuccia su Wikimedia" rel="nofollow">Wikimedia Commons</a>){kind=link}