Black Friday 2023: ABC comes in threes

Black Friday has finally arrived, and this year, Antica Barbieria Colla has thought of offering its customers three unmissable opportunities, to be taken advantage of from November 24th to 30th on the official store.

Three different offers to meet everyone’s needs, ideal for stocking up on your favorite product or finding the perfect Christmas gift for your loved ones. Below are all the details.

Stock up on your favorite product

What better occasion than Black Friday to stock up on your favorite product or, even better, to find perfect gifts for Christmas? So take advantage of the first of the three Black Friday ABC initiatives:

  • 20% discount on a selection of products on our official website, by using the code ABCblackfriday2023 at checkout. Please note that the code is case sensitive..

From the timeless classics like the Capsicum & Menthol Lotion and the Apricot Hull Aftershave to the newcomers of the Men Skin Care Collection like the Alcohol-Free Deodorant Spray, simply enter the code sent with our newsletter at checkout. But which products are included?

A special offer for you

Antica Barbieria Colla, Black Friday Sapone da Barba

We know how much you love our shaving soaps: they are, after all, one of the most sought-after products from Antica Barbieria Colla. That’s why we’ve come up with a truly extraordinary Black Friday offer:

  • Until November 30th, enjoy a 40% discount on each individual shaving soap you purchase!

Choose between the iconic Almond Oil Hard Shaving Soap and the Red Sandalwood Hard Shaving Soap, or, why not, get them both. But hurry, the offer is valid while supplies last!

A gift for you

Antica Barbieria Colla, promo Saponetta Black Friday

And, finally, what Black Friday would it be without a gift for you?

  • By purchasing three products of your choice from the entire line of Antica Barbieria Colla, you will receive a Shaving Soap as a gift!

This year’s Black Friday has never been so rich: don’t miss our three opportunities, for your beauty routine or for Christmas gifts for your loved ones! But remember, the offers are valid until supplies last: proceed to your purchase right away.

September of care and beauty, with the new ABC Offer

September is traditionally the month dedicated to body care and restoring your beauty routine after the summer break. The long weeks of exposure to the sun and the weather elements may have put your hair, beard, and skin under excessive stress, so it’s time to take advantage of an intensive treatment. How? By taking advantage of the new ABC Offer reserved for subscribers to our newsletter!

  • From September 7th to September 24th 2023, when you purchase two of your favorite products, you’ll receive a third one at no additional cost.

This initiative is valid only for purchases made on our official online shop and on a selection of products.

Get back on track in September: products on offer

Lozione Capsico & Mentolo, Crema Viso Acido Ialuronico e Caffeina, Dopobarba Mallo di Albicocche

Returning from holidays and getting back to your normal routine can be challenging for everyone, especially when you look in the mirror and find your hair weakened by sun exposure, your skin irritated, and your beard dry and unruly. So why not take the opportunity to stock up on your favorite products and start an intensive treatment?

The news ABC Offer is available for the following products:

Must-haves for September

Antica Barbieria Colla’s product line offers solutions for every aspect of men’s care and beauty. For example, in September, you can consider a new beauty routine based on three products, perfect for taking care of your hair, skin, and shaving needs:

  • Capsicum & Menthol Lotion: essential for strengthening hair after exposure to summer elements, promoting hair growth. Its energizing effect improves blood circulation in the scalp while providing a refreshing sensation;
  • Hyaluronic Acid&Caffeine Face Cream: after the sun and sunburn, your facial skin needs a specific treatment. That’s where a treatment based on hyaluronic acid comes in, with its toning and wrinkle prevention properties, along with caffeine to stimulate cell regeneration;
  • Apricot Hull Aftershave: after summer, your skin may be more prone to redness and irritation, so it’s essential to protect it with a soothing, soothing, and regenerating solution after shaving.

New edition, same quality

Crema Pre-Barba Blog

A small update for all Antica Barbieria Colla customers: the Almond Oil&Aloe Pre-Shave Cream has a fresh new look. The beloved ABC product now comes with a completely revamped packaging made of high-quality cardboard.

New design, but the same high quality: the ideal solution for moisturizing the skin before shaving and preventing irritation, thanks to the emollient and protective properties of almond oil and aloe.

Traditional and Italian shaving: how it works and differences

Regardless of the technique used, whether traditional shaving or Italian shaving, the moment dedicated to beard and facial care should always be characterized by relaxation and well-being, choosing the most suitable products to meet individual needs.

In fact, shaving should never be done in a hasty and sloppy manner, both to ensure maximum safety and to benefit from all the advantages that can come from an ad hoc treatment, especially if performed by experienced hands.

Focusing on the different shaving techniques, the traditional and Italian shaving variants always guarantee optimal results, however they differ in some specific aspects.

Traditional shaving: how it works

Rasatura in ABC

Traditional shaving has very ancient origins and is basically based on the use of water, shaving foam or soap and brush, razor and aftershave.

The tool used for shaving, in particular, can be the safety razor or the straight razor: the former is specially designed to protect the skin from possible cuts by creating a minimum distance between the blade and the epidermis, while the latter requires considerable skill and handling.

Italian shaving: steps and products

Rasatura in ABC

Italian-style shaving, practiced at the Antica Barbieria Colla workshop since 1904, is a longer and more elaborate treatment aimed at generating numerous benefits. This technique consists of several phases:

  • massage with pre-shave cream;
  • application of a warm cloth to facilitate the opening of the pores;
  • application of shaving soap with a special brush, making circular movements;
  • shaving;
  • soothing massage with aftershave and placement of a warm cloth on the face, followed by the final massage with aftershave milk.

How to achieve a perfect shave

How to achieve a perfect shave even at home without giving up the benefits of a dedicated treatment? To meet this request, Antica Barbieria Colla makes available in the store and on the online shop all the products used in the store, including:

  • the Almond Oil & Aloe Pre-Shave Cream, for example, is specially designed to massage the face before shaving, preventing skin irritation and defending the skin from the aggression of the razor;
  • the Almond Oil Shaving Cream, thanks to its high content of unsaturated and polyunsaturated fats, helps soften the skin, facilitating the subsequent shave;
  • the Apricot Hull Aftershave is rich in vitamins and essential fatty acids, an ideal mix to soothe, tone and refresh the face after shaving;
  • finally, the Almond Oil Aftershave Milk reduces irritation and tightens pores after a close shave, refreshing the skin for a long time.

A perfect beard, with the renewed edition of ABC products

Whether it’s just a hint or long and sculpted, the beard has always been one of the symbols of men’s style. And its daily care is a ritual that unites many men, eager to carve out a moment of relaxation in front of the mirror, to start the day off right. A moment of pleasure and well-being that Antica Barbieria Colla has decided to make even richer, with a welcome new addition:

  • by popular demand, three of the most beloved beard care products are back in a completely renewed edition!

The beard line gets a makeover

Renewed Beard Line

The beard line of Antica Barbieria Colla gets a makeover: three of the most beloved products by our customers are now available in their new and refined packaging, unparalleled elegance combined with the quality that has always distinguished ABC’s proposals.

For the Jojoba Oil Beard Conditioner, the Bitter Orange Beard Dry Oil, and the Darkwood Beard Shampoo, comes a beautiful high-quality cardboard packaging, characterized by the colors that have always represented Antica Barbieria Colla. An iconic design, a symbol of elegance and style, ideal not only for collectors but also as a gift idea with a great impact. Everything for products of high quality, designed to respect and protect both the beard and the face’s skin.

Rediscover ABC products for always perfect beard

The Antica Barbieria Colla line has always offered complete solutions for facial care, both for those who love only a short beard and those who, instead, do not give up the timeless charm of a long and groomed beard. And that’s precisely why the renewed ABC products cannot be missed in the daily beauty routine. But what are their characteristics?

Jojoba Oil Beard Conditioner

New Jojoba Oil Beard Balm

Jojoba oil is an ingredient that has always been used for hair, skin, and beard care. This is because it is one of the richest in vitamin E – the most effective in counteracting the action of free radicals and cellular aging – and beneficial minerals for the skin, such as zinc. Its composition is similar to that of human sebum: the Jojoba Oil Beard Conditioner thus offers deep nourishment to beard hairs and helps make them softer, shinier, and easier to comb.

Bitter Orange Beard Dry Oil

New Bitter Orange Dry Oil for Beard

The perfect solution to soften, moisturize, and restructure the beard, giving shine to both the softer and bristliest ones. The Bitter Orange Beard Dry Oil can be used every day, and its unique fragrance maintains its uniqueness over time, thanks to a secret note.

Darkwood Beard Shampoo

BLOG, new Dark Wood Beard Shampoo

Based on magnesium, an element that helps reduce skin irritation, itching, and excess sebum, the Darkwood Beard Shampoo stimulates blood circulation and improves skin elasticity while protecting the beard. It thoroughly cleanses facial hair and leaves it soft and shiny, with a light scent and a non-aggressive action, making it suitable for daily use.

ABC tips for a perfect look during Valentine’s Day

Valentine’s Day is here again and couples, as tradition dictates, will experience an intense moment of love this evening. Whether it is a candlelight dinner, or a romantic moment to be lived within the four walls of the home, taking care of your appearance is essential. Especially for men who naturally want to look impeccable to their partners.

Antica Barbieria Colla has therefore thought of a series of tips to make your look impeccable, for an evening that is unlikely to be forgotten. And obviously with the products of its line, taking advantage of out latest active promotion: by purchasing two or more products, you are entitled to a new product in the practical 30 ml travel size format: find out all the details.

Try a New ABC Product

Until 27 February, “Try a New ABC Product”, the new promotion of Antica Barbieria Colla, is active on the online store: by purchasing 2 products you receive a free travel size of your choice, while by purchasing three you get 2 travel sizes as a gift.

An opportunity not to be missed to buy your favourite products and discover new ones, receiving the practical and elegant travel sizes. To take part in the promotion, simply put 2 or 3 products of your choice from the hair, beard, shaving and cologne lines into your shopping cart, indicating in the “notes” field during check-out which products you would like to receive in travel size format.

Valentine’s Day: which product should you use for an impeccable look

But which products should be used, for a truly flawless Valentine’s Day look?

Scintilla, Enlightening Aftershave Gel in Limited Edition

Gel Dopobarba Illuminante

It is the first novelty 2023 from Antica Barbieria Colla and is finally available: the Enlightening Aftershave Gel, in the Scintilla Limited Edition, is a unique product created by Francesca Bompieri, owner of Antica Barbieria Colla, as the debut of the future Shining Men Beauty Collection.

Presented in precious “Scintilla” packaging and enriched with Swarovski crystals, like the furniture collection of the same name designed by Sonja Vizzini, the Enlightening Aftershave Gel is characterised by a silky texture and boasts an easily absorbed formula rich in active ingredients: aloe, apple extract, caffeine, witch hazel extracts.

For strong, healthy hair: Capsicum & Menthol Lotion

Characterised by its unmistakable fragrance, Capsicum & Menthol Lotion is one of Antica Barbieria Colla’s best-selling products. Its composition was devised by Franco Bompieri to strengthen hair and promote its growth in a natural way. Massaging a few drops of lotion directly onto the still damp scalp can actually stimulate blood circulation.

Cologne 1: Sparkling and delicate fragrance

Perfect for those who loves citrusy fragrances, Cologne 1 is a perfect mix of sophisticated accords, floral notes, musk and patchouli. Among the colognes of Antica Barbieria Colla, it is also the most loved by the female public.

Perfect shave with Red Sandalwood Aftershave Milk

Excellent for reducing irritation after shaving, Red Sandalwood Aftershave Milk helps to tighten pores, calm, moisturise and refresh the skin. It is characterised by its intense and exotic aroma, extracted from red sandalwood.

A soft beard with Jojoba Oil Beard Conditioner

Jojoba Oil Beard Conditioner provides adequate nourishment for beard hair, helping to make it soft, shiny and easy to comb. The key ingredient is Jojoba Oil, a valuable source of vitamins and minerals such as zinc.

Try a new ABC Product and shine with Scintilla

It is a February full of deals, the one that Antica Barbieria Colla has planned for its customers. In fact, a new promotion will allow everyone to try the products of our line and, at the same time, to stock up on their favourite beard, hair, shaving and cologne solutions. And that’s not all, as the Enlightening Aftershave Gel is finally available again in Limited Edition.

But what novelties await ABC customers? Everything starts with “Try a new ABC product“, the initiative that allows everyone to try out products of their choice from our line:

  • from 13 to 27 February, by purchasing two products you will receive a free travel size of your choice. And if you buy three products, you will receive two free travel sizes.

Indispensable for having your favourite products available at all times while you are away from home, the practical 30 ml travel sizes are the ideal solution not only for never neglecting beard, hair and shaving care, but also for trying out products you have not had the opportunity to buy in the past.

Our Enlightnening Aftershave Gel in back in Limited Edition

The promotion that starts today is the perfect opportunity to buy the limited-edition Enlightening Aftershave Gel, Antica Barbieria Colla’s first 2023 novelty launched at the beginning of January.

Conceived by Francesca Bompieri, owner of Antica Barbieria Colla, the Enlightening Aftershave Gel is the first product of the future Shining Men Beauty Collection and comes in the precious “Scintilla” packaging, enriched with Swarovski crystals in style with the furniture collection designed by Sonja Vizzini.

The Enlightening Aftershave Gel allows you to indulge in a complete beauty treatment while shaving, thanks to its silky texture and special easy-absorbing formula rich in active ingredients: aloe, apple extract, caffeine and witch hazel extracts.

Receive a free travel size when you buy ABC products

Joining the promotion “Try a New ABC Product” is very simple: just explore the official online shop of Antica Barbieria Colla and place in the cart 2 or 3 products, to choose from the hair, beard, shaving and cologne lines.

During check-out and payment, you must indicate in the “order notes” field which products you would like to try in the travel size format, so that you can receive them as a gift, together with those purchased in the standard format.

Beard, hair, shave: choose your favourite products

Which products can you buy on our online shop? You’ll be spoilt for choice, here are some suggestions:

Explore our online store and take advantage now of our promotion. To stay informed about the latest news from Antica Barbieria Colla, all you have to do is subscribe to our newsletter.

Never without your favourite product: an ABC gift for you

What could be worse than being without your favourite product, the one that makes your daily beauty routine more enjoyable? It is precisely to avoid this unpleasant situation that Antica Barbieria Colla has come up with a new special initiative for all its customers:

  • From 21 January to 6 February, if you buy two items of your favourite product in our official store, a third one will be added to your order for free.

That’s right: Antica Barbieria Colla has decided to reward the loyalty of its customers with a truly unmissable promotion that will allow them to stock up on the product they love most, with a free gift that will certainly be appreciated.

Your favourite product as a gift

Lozione Capsico & Mentolo

What better opportunity than such an attractive offer to stock up on your favourite product? It is very simple to take advantage of the initiative: simply log on to our online store, find the product you wish to purchase, enter “2” in the “Quantity” field and then press the “Add to cart” button. Once you reach the checkout, when you finalise your purchase the third free item will automatically be added to your order.

The offer is valid for all products in the Antica Barbieria Colla catalogue but, remember, you must buy two of the same product. For example, should you wish to receive a third Capsicum and Menthol Lotion as a gift, simply add two items to your cart. On the other hand, the promotion does not apply to the purchase of different articles, nor does it extend to third-party sales: to take advantage of it, therefore, you must proceed on our digital shop.

More chances if you buy now

The initiative that Antica Barbieria Colla has reserved for its customers is intended for while stocks last. This means that the sooner you make your purchase, the greater the chance of finding your favourite product still available.

For any needs or information, you can contact Antica Barbieria Colla through the usual channels: at the email address info@anticabarbieriacolla.it or, again, through our social channels.

Christmas Gift Guide: tips from Antica Barbieria Colla

Christmas is just around the corner and you still haven’t found the perfect gifts to put underneath the tree? Antica Barbieria Colla has some tips for all those who are short of ideas, to choose an exclusive, original and personalised gift.

Whether the recipient of the “Christmas gift” is a close friend, a brother, a colleague or even your own husband or father, relying on products and treatments for shaving, hair care or beard care is always a winning choice.

You can also find the perfect gift by creating unique combinations, either by visiting the shop in Via Gerolamo Morone 3 in Milan or by exploring the extensive online shop:

  • if you want to receive your gift by Christmas, however, you must place your order by 16 december.

Capsicum & Menthol Lotion, one of Antica Barbieria Colla’s bestsellers

Lozione Capsico & Mentolo

Capsicum & Menthol Lotion is one of Antica Barbieria Colla’s bestselling products, designed to strengthen hair and promote hair growth in a natural way. It is characterised by an unmistakable fragrance and a formula that stimulates blood circulation, developed by Franco Bompieri after a trip to Sicily.

Jojoba Oil Beard Conditioner

Balsamo per barba all'olio di jojoba

Especially appreciated for its strong emollient properties, Jojoba Oil Beard Conditioner is rich in important vitamins and precious minerals such as zinc. It provides adequate nourishment for beard hair, making it soft and shiny. It is the perfect gift for those who love to take care of their beard, which will be renewed after the first application.

Almond Oil Aftershave Milk

Latte dopobarba olio di Mandorla

Harnessing the soothing, moisturising and flaming properties of almonds, Almond Oil Aftershave Milk is applied after shaving to reduce irritation and refresh the skin. It is characterised by a lingering aroma and an emollient effect that makes all the difference.

Cologne 9

Colonia 9

Renewed as of June 2022, Cologne 9 is a real must-have for all those who love intense, velvety fragrances: it is a perfect mix of the soft notes of sandalwood, accents of lily of the valley, geranium, musk and vanilla.

Your ABC Choice: give the personalised gift box

Would you like to discover the best of our hair, beard and shaving line? Antica Barbieria Colla proposes the elegant Your ABC Choice box set, proposed at an exclusive price and containing four samples of the iconic 1 9 0 4 colognes in the 1.2 ml format, as well as 7 products in the practical 30 ml mini-format to choose from. An unmissable opportunity to give the gift of a special pampering.

Give a Treatment to Whom You Wish

An original and certainly appreciated Christmas gift is Gift a Treatment, at the Antica Barbieria Colla shop in Via Gerolamo Morone 3. You can choose between different types of treatments, dedicated to shaving, beard trimming or barber service, simply indicating the email address of the recipient who will receive all the instructions to ‘unwrap’ his gift and benefit from the treatment within a year.

Sign up for our newsletter, if you haven’t already done so, to keep up to date with Antica Barbieria Colla’s offers and news.

Antica Barbieria Colla at the Hannover Trunk Show

A great appointment will see Antica Barbieria Colla as a protagonist: the Trunk Show in Hannover is back, the event dedicated to men’s style at 360 degrees, from high fashion to beauty care. And the shop will be present with an unmissable initiative: two days dedicated to shaving and beard care, with our quality barbers.

The 2022 edition of the Trunkshow des Jahres is organised by Michael Jondral, a long-standing partner of Antica Barbieria Colla and a reference point for impeccable men’s style, from made-to-measure tailoring to accessories and personal care. With his refined eye for men’s fashion in constant evolution, Jondral is able to identify the best the market has to offer, guaranteeing an unparalleled shopping and makeover experience.

On Friday 2 and Saturday 3 December, our barber Maurizio Prota will join the Micheal Jondral dealer and, for selected customers, he will allow them to try out the great experience and quality that Antica Barbieria Colla has always accorded in its barbershop. Two services are planned:

  • The scissor beard cut;
  • Shaving.

The service will be made possible also thanks to Takara Belmont, an iconic barbershop furniture company, which will provide one of its comfortable chairs. But that’s not all: together with Antica Barbieria Colla there will be other brands that have always been dedicated to great masculine style, such as Francesco Maglia with his very elegant umbrellas and the splendid Thomas Riemer Gloves, the latter being a symbol of the great Austrian craftsmanship tradition.

The Antica Barbieria Colla staff is therefore looking forward to meeting some of its most passionate German customers live. Images and other curiosities from the event will also be shared on our social channels.

Black Friday Days: your favourite products at a special price

Black Friday is just around the corner and Antica Barbieria Colla has decided to launch its most advantageous promotion ever, for all newsletter subscribers:

  • from Nov. 14 and until Cyber Monday on Monday 28, it is possible to buy products from the hair, beard and shaving lines at a 30 percent discount.

Two weeks of convenience starting long before “Black Friday”, a day that this year falls on November 24, extending until the following Monday: a unique opportunity to buy your favorite products and explore the wide range of handcrafted and Made in Italy solutions offered by Antica Barbieria Colla.

Hair routine for healthy and strong hair

Shampoo Malva

The combination consisting of shampoo and conditioner is always beneficial for healthy and strong hair. To set up an effective daily routine, it’s important to choose a product that responds optimally to your hair type:

  • Mallow Shampoo, suitable for daily use to give shine and relief to a scalp irritated by weathering;
  • Algae Shampoo, suitable for hair with dandruff and containing spirulina, which is very rich in vitamins and minerals useful for restoring hydrolipid balance and regulating the activity of the sebaceous glands;
  • Herbal Conditioner, a valuable ally for strengthening the hair, thanks to the combined action of mallow, fenugreek and nettle, which stimulate growth and blood circulation;
  • Capsicum & Menthol Lotion, to be applied in drops directly to the scalp to bring about a refreshing effect simply by massaging with your fingers.

How to achieve a perfect shave

Saponette da Barba

Taking care of the skin on the face in the phase before and after the actual shave: here is the solution to get the most out of the passage of the blade, taking care to use specific products that will suit even the most sensitive skin:

  • Almond Oil & Aloe Pre-Shave Cream, excellent for preventing irritation and protecting the skin from the aggression of the razor, thanks to its remarkable emollient and nourishing properties;
  • Almond Oil Hard Shaving Soap, to be used with the brush by making gentle circular movements, rich in unsaturated and polyunsaturated fats that can ensure a moisturizing and emollient effect;
  • Almond Oil Aftershave Milk, which completes the routine by tightening pores and calming irritation.

Soft and groomed beard: must-have products

Shampoo e olio per barba

Setting a beard routine based on the use of quality products is the secret to having a soft and groomed beard. Antica Barbieria Colla has created a shampoo and conditioner specifically designed for facial hair:

  • Darkwood Beard Shampoo, rich in magnesium, cleanses the beard and mustache while helping to reduce irritation and stimulating blood circulation so that skin elasticity is improved;
  • Jojoba Oil Beard Conditioner, based on vitamin E but also precious minerals such as zinc, promotes beard growth and protects the skin by stimulating its regeneration.

Gift ideas for every occasion

The promotion dedicated to Antica Barbieria Colla newsletter subscribers is the perfect opportunity to stock up on favorite products but also to get ahead with Christmas gifts for loved ones, even creating original combinations.

Packing together a Shampoo, Herbal Conditioner and Capsicum & Menthol Lotion from the hair line, for example, can turn into a sure-fire gift.

An always welcome kit consists of one or more products from the shaving line paired with the Shaving Bowl and the Natural Bristle Shaving Brush, handcrafted from high-quality and extremely durable materials.

Gifting Shampoo and Beard Conditioner also allows the recipient to ensure a complete and effective treatment.

Your ABC Choice Box Set

Your ABC Choice, cofanetto

Don’t know what to choose but would like to let a friend or family member experience all the benefits of Antica Barbieria Colla’s products? Here is a solution designed just for those who want to discover the best of the hair, beard and shaving line:

  • Your ABC Choice is the elegant box containing four samplers of the iconic 1 9 0 4 Colognes in the 1.2 ml format and 7 products in the practical 30 ml mini-format to choose from, offered at an exclusive price.

All you have to do is sign up for our newsletter (if you haven’t already done so) and explore our online shop to put your favourite products in your cart!

Your ABC Choice: discover our line with a personalized box-set

Have you always wanted to try Antica Barbieria Colla products, but you don’t know which one to choose? Here is a new opportunity designed especially for those who want to discover the hair, beard and shaving line and experience all the benefits.

Your ABC Choice is the elegant box set that you can compose by choosing from a wide range of products, a convenient and unmissable opportunity to indulge in a moment of relaxation and special pampering, but also to surprise a loved one with a gift that will be sure appreciated.

How to compose the box set? How much does it cost and what products can be included? Here is everything you need to know.

What the Your ABC Choice box set contains

Your ABC Choice, cofanetto

Antica Barbieria Colla gives you the opportunity to create a box set with exclusive packaging at a price of 35 euros, consisting of:

  • four samples of the iconic Colognes 1 9 0 4, in the 1.2 ml format;
  • 7 of Antica Barbieria Colla’s most representative products in the handy 30 ml mini-format to choose from.

Green Tobacco Aftershave Milk and Almond Oil Aftershave Milk, for example, are perfect for reducing irritation at the end of a shave while moisturizing and refreshing the skin. Apricot Hull Aftershave, on the other hand, soothes, tones and refreshes the face, adapting to even the most sensitive skin.

Capsicum & Menthol Lotion boasts an ancient formula to strengthen hair and stimulate hair growth, while the creamy texture of Herbal Conditioner is a true concentrate of active ingredients that reduces excess sebum by restoring the scalp’s natural pH.

The Black Fig Hair Gel provides long-lasting natural fixing, while the rich selection of Shampoos meets the most diverse needs thanks to the properties of its many natural components-Mallow, Almond, Walnut, Egg and Rum.

Completing the selection are some bestselling beard care products, such as Jojoba Oil Beard Conditioner and Bitter Orange Beard Dry Oil.

How to compose the box set in a few steps

To compose Your ABC Choice and create your personalized box set, simply follow a few simple steps:

  • explore the selection of products proposed by Antica Barbieria Colla;
  • click on the “+” icon to add a single product to the cart (you can enter a maximum of two identical products);
  • reach the number of products allowed by the promotion, eventually clicking on the “-” icon to remove an item from the cart;
  • click on the “add to cart” button, which will be active as soon as the grand total of 7 products is reached.

At this point, in the shopping cart you’ll see the list of chosen products and their quantities, then you’ll just have to proceed with the order and payment, after indicating the preference regarding shipping or pickup directly in the store.

Why Your ABC Choice is a great gift idea

Refined, sophisticated and affordable, the Your ABC Choice box set can prove to be a winning gift idea on numerous occasions. What better opportunity to get ahead with Christmas gifts by putting a unique and original gift under the tree?

Treat yourself to your favourite products in September

September is the ideal month to devote some extra attention to hair, beard and skin care before, during and after shaving.

The new promotion launched by Antica Barbieria Colla is precisely the perfect opportunity to prepare for the autumn season that is just around the corner, stocking up on all the indispensable products for a great start after the summer:

  • from 14 September to 03 October 2022, by purchasing three products from the official Antica Barbieria Colla website, you will be able to receive the less expensive one free of charge!

The month of September marks for everyone the resumption of the usual daily routine, characterized by inevitable commitments but also by new challenges to be faced in the professional and private spheres. Taking care of your appearance, repairing any damage caused by the sea, the sun and the summer relaxation period, is an effective strategy to focus on your goals and feel confident in any situation.

The new Antica Barbieria Colla promotion is designed precisely to usher in the autumn in the best possible way, focusing on beauty and well-being: by putting three products of your choice from those available in the catalogue into your cart, you will receive the least expensive one as a gift.

Not sure which combination to choose? Here are some suggestions to take care of yourself at three hundred and sixty degrees.

Healthy, moisturized and shiny hair

The sun and the sea are a panacea for your health, yet by the end of summer your hair may have lost its softness and shine. Antica Barbieria Colla provides specific products to restore the natural beauty of the hair, including strengthening and stimulating growth:

  • Almond Shampoo: perfect for thoroughly nourishing dry hair without weighing it down thanks to its fatty acids and high vitamin E content, it gives both hair and scalp a sense of well-being;
  • Herbal Conditioner: the combined action of mallow, fenugreek and nettle strengthens the hair, balances the scalp and sebum production, stimulates growth and blood circulation;
  • Capsicum & Menthol Lotion: one of Antica Barbieria Colla’s best-loved products and characterized by an unmistakable fragrance. The lotion, created by Franco Bompieri after a trip to Sicily, boasts a refreshing action that brings relief to the scalp and stimulates hair growth.

Perfect shave in 3 steps

In order to achieve a perfect shave, it is essential to care for the skin of the face both before and after the blade passes, using specific products that are suitable for even the most delicate and sensitive skin:

  • Almond Oil & Aloe Pre-Shave Cream: gives the face a pleasant massage and prevents skin irritation, defending the skin against razor aggression. Based on almond oil and aloe, it has remarkable emollient and nourishing properties, giving a lasting sensation of freshness;
  • Almond Oil Hard Shaving Soap e Red Sandalwood Hard Shaving Soap: handcrafted, the soaps contain unsaturated and polyunsaturated fats that have a moisturising and emollient effect, also mitigating the aggressive action of the razor;
  • Apricot Hull Aftershave: rich in vitamins and essential fatty acids, it helps to tone and refresh the face after shaving. It also has a calming action that prevents possible irritation..

Beard: how to have it always groomed

How to regain a well-groomed beard, soft and pleasant to caress even after the summer? Setting up an effective beard routine is the first step to take, relying on the valuable contribution of Antica Barbieria Colla products created specifically to achieve this goal:

  • Darkwood Beard Shampoo: rich in magnesium, it cleanses the beard and moustache gently and helps soothe irritation, stimulating blood circulation and improving skin elasticity;
  • Jojoba Oil Beard Conditioner: rich in vitamin E but also in valuable minerals such as zinc, it protects the skin by stimulating its regeneration and promoting beard growth;
  • Polishing & Protective Beard Wax: based on natural ingredients, it keeps the beard soft and shiny and provides excellent protection against wind and cold, while also proving useful in preventing chapped and reddened skin.